People use search engines to find what they want to buy. It's a fact - 89% of online purchases originate from search engine queries1. Yet most businesses still fail to catch even a small fraction of the targeted search traffic available to them.
Why? Search engine optimization and positioning (SEOP) and paid inclusion are some of the most misunderstood areas of marketing. It's technical and can be difficult to understand for many. How do you know if you get value? How do you know if it works?
Many web design companies offer 'search engine submission' programs and write the Meta tags for sites but they don't provide measurable results. Some search engine marketing companies send spam offering to guarantee #1 positions in Google but just end up building doorway pages or using other 'black hat' techniques that can get you banned.
Yet, despite this frustration for some, other companies seem to base their entire success on search marketing. In fact, tens of thousands of companies pay Google and Yahoo to be listed in the sponsor sections for every search term imaginable. This search marketing 'revolution' has made Google a multi-billion dollar company in just a few short years! Why is it working so well for some?
With search, you capture new prospects right at their peak moment of interest in your offering. Rapidly increasing numbers of purchase decisions are researched on the web through the use of search engines. The information people find influences these decisions both online and offline.
There are more than 200 million searches per day in Google alone. It's not hard to imagine that there are a lot more potential customers researching your product or service than you are seeing on your site right now.
Now you can capture that interest with professional search marketing management. Agito's search marketing process and regular contact keeps your project visible and demonstrates the value of the services you receive. You'll know it works because our Search Optimization Dashboard provides complete reporting on your search positions and the traffic you are receiving.
Remember, if you can't measure it - you can't manage it.
All of our search marketing services also include complete in-depth web analytics reporting. We are a licensed provider of industry acclaimed WebTrends 8.5 Professional. We provide the servers and IT requirements to connect WebTrends to your site. You get full online access to all web analytics reports.
Avoid wasting your money on useless tactics - learn how to see through companies that do not provide value with their services. Download our special whitepaper on search engine marketing by putting your Email in the box at the top of this page.
1 Study by MarketingSherpa.com