Search Engine Optimization Process
Choose Agito as your search engine optimization marketing partner for constant improvement and results.
Our search engine optimization best practices implementation is a great start, and for many non-competitive industries can be enough to get good search rankings for very specific phrases.
The process for getting high search rankings for more competitive industries and phrases, however, is more involved.
When you engage Agito with an ongoing search engine optimization consulting contract we regularly analyze the performance of your site and make the necessary changes and improvements (within the scope of our contract) to achieve constant improvement in your rankings and traffic.
Phase I: Audit and Best Practices
In the first phase of the contract, we implement our search engine optimization quick start:
- Search engine visibility audit
- Search engine optimization best practices implementation
- Implement reporting systems (Search Engine Optimization Dashboard)
Phase II: Constant Improvement
The implementation of our ongoing search consulting process:
- Monthly review of search engine rankings for each keyword phrase in each targeted search engine.
- Identification of the keyword phrases you are targeting that are not producing optimal results.
- Monthly review of linking activities and directory positioning.
- Have your directory submissions been approved and placed?
- Where is your competition getting links that you are not?
- Recommendations for paid links if appropriate and within budget.
- Analysis, approval and implementation of quality reciprocal link requests.
- Recommendations and implementation of changes to improve results for each keyword. May include:
- Step by step re-optimization and tuning process for identified search landing pages that are under performing. (Figure 1)
- Recommendations for additional content if required to boost search landing pages.
- Activities to acquire deep links to certain pages on site.
- Optimization of any new content you've created or changes that you need to make on your site.
- As you update your site, we'll help ensure your content stays on strategy.
- Consultation as required to discuss goals, questions and concerns
- Through regular telephone consultation, we'll ensure that you understand and approve of what we are doing, and decide together on the best course of actions.
In short, we'll do whatever it takes to make constant improvement in your search rankings. We become your Internet marketing partner. We'll answer any questions you have, address any concerns, and pro-actively make constant improvements to your site through regular measurement and identification of weaknesses that can be corrected. Search engine optimization is a never ending process, and with Agito as your partner, you'll have a strong team at your side to stay ahead of your competition.
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