Next to optimized content, inbound link popularity (number of backlinks) is the most influential factor in attaining high search engine rankings. Many sites are very poorly ‘linked up’ and therefore the search engines don’t know what they are about, who thinks they are important, or how to value them.
Google is the most famous user of backlink information to value your site. Their ‘PageRank’ algorithm measures the number, quality and content of pages that link to your site to determine what your site is about and how important it is. No matter how well optimized your site is, you may never achieve high rankings without improving your link popularity.
Inbound links also provide another direct benefit – they are an important source of direct traffic. Quality backlinks can pour raging rivers of targeted traffic into your site.
The question is – how do you increase your inbound links? How can you measure the value? Where do you get them? How do you know the difference between a good link and a bad link? It is a difficult problem indeed.
To solve the problem, you need to have a professional on your team that will make you aware of the options, research potential link sources, and actually do the work of requesting, writing and submitting the link requests.
Agito Internet Marketing helps companies build their link equity. We know all of the major directories and how to get in them. We know how to write link text to influence your search rankings and engage visitors. We know how to research link options and make a free and paid linking plan. We analyze your paid link options and decide which ones provide good value – and which ones to ignore.
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