A Proven Pay Per Click and Paid Placement Campaign Management System
This pay per click marketing methodology has been refined over years of marketing our own products and those of clients. The results speak for themselves.
Phase I: Research, Analysis and Creative
Keyword review and generation
We review your current keyword list and your web site and then use our keyword tools to generate a large list of possible keywords.
We carefully select best value keywords by scoring potential keywords against number of searches, competitive bids, and click cost. We then select the final list of keywords for bidding.
Integration of our ROI tracking tools into your web site to measure conversion by keyword phrase.
Ad Campaign Creative
Our experienced advertising copywriters conceptualize and write multiple text advertisements (headlines and body text) for each of your keyword groups.
Search Engine Account Creation
Our Search account managers create accounts in all of the major PPC search engines (Yahoo, Google, MSN, AOL, Enhance, MySimon, Kanoodle, NexTag, Shopping.com and more)
Phase II: Measurement, Tweaking and Management
(3 month minimum contract)
Weekly ROI reporting
We publish your search spend reports to a secure web site that you are encouraged to review at any time.
Weekly / Monthly position review
We monitor your search placements for all of your targeted phrases and make changes to increase traffic, lower costs, and improve ROI.
We provide anti-click fraud tools and audit the reports, contacting the search engines on your behalf if required.
We provide “bid jamming” in Yahoo (Overture), forcing your competitors to pay their maximum bid price, lowering their ROI.
We provide “gap surfing” to place your ads at the highest possible position at the lowest possible cost compared to your competitors.