News from Search Engine Watch
Major stories as posted on the Search Engine Watch home page. These are primarily articles that have run in SearchDay.
Please note that all of these links lead to outside sites and we are not responsible for the content located on them.
Reach Holiday Shoppers Penny-Wise and Pound-Wiser
Friday, September 03, 2010
To do better in search this holiday season, marketers need to spend less on search. Here's why. ...
Facebook Places: Fit for Local Search or Hype Incarnate?
Friday, September 03, 2010
Facebook Places will bring location check-ins to the mainstream, but will it be met with open arms or a collective "meh"? ...
Small Business and Search: Where's the Return? (Part 2)
Friday, September 03, 2010
SMBs generally have relatively tight marketing budgets. Here's how you can quickly figure out when you'll see a return on your SEO or PPC investments. ...
Link Building Query Theory: 7 Crucial Keyword Types for Link Prospect Querying
Thursday, September 02, 2010
These seven common types of prospect keywords will expand how you think about link prospecting and help you become a smarter, more strategically agile link builder. ...
PPC August Roundup: 3 New Features Every PPC Manager Should Try Now
Thursday, September 02, 2010
Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting." ...
How Small Businesses Can Improve Their Relations With Customers Through Socia...
Thursday, September 02, 2010
Need help deciding where to invest your limited time in social media? Use these tips on how and where to create online conversations about your SMB. ...
43 Paid Search Marketing Tools (And When To Use Them)
Wednesday, September 01, 2010
Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of tools. Even more important, the question you have to answer isn't just "which tool?" but "which tool when?" ...
6 Metrics You Need to Manage Link Building
Wednesday, September 01, 2010
You can't manage what you don't measure. When it comes to building a sustainable link building process, measurement is everything. ...
Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs
Tuesday, August 31, 2010
Real-time search has introduced new experiences to standard search. Are these new result types causing a shift in user behavior? This Explido/Search Engine Watch eye-tracking study analyzes the SERPs and search engines by the numbers. ...
How Do You Find High-quality SEO Services?
Tuesday, August 31, 2010
A few tips and guidelines that will help you in your search for a quality search engine optimization partner. Also, five warning signs of bad SEOs. ...
Re-Thinking Relevance in Link Building
Tuesday, August 31, 2010
What is relevant isn't always instantly apparent. Sometimes we need to expand our definition of what relevance means. Here's how you can stretch it, and even is some cases, create link building relevance. ...
SEO, Meet Server. Server, Meet SEO.
Monday, August 30, 2010
Servers play an important role in SEO and deserve more attention than they get. Tips on domains, subdomains, international search implications, and redirects. ...
Yahoo's Split Personality: Let's Help Them Out
Monday, August 30, 2010
Senior VP Shashi Seth claims Yahoo will always be a search engine, even though CEO Carol Bartz told us that Yahoo has never been a search company. Can we help Yahoo find a cure for their identity crisis? ...
Online Marketing Fundamentals For New Professionals, Part 2
Friday, August 27, 2010
A new crop of search marketers need to learn the fundamentals of our industry. Class is in session once again. Today's lesson: organic and paid search for newbies. ...
Become A Success Tracker: Advanced Conversion Analytics
Friday, August 27, 2010
Drilling deeper: how to get the most out of your data with segmentation, virtual pageviews, and event tracking. ...
