News from ClickZ
The latest business trends in Internet marketing, search engine marketing, e-commerce marketing, online advertising, branding marketing and interactive media.
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Execs & Accounts: Morpheus, Edo Interactive
Morpheus Media wins Louis Vuitton account; edo Interactive hires two.
Nokia Loses a Key Executive from Enpocket
Mike Baker came to Enpocket, a mobile ad services firm, to build up the company and stayed on for a year after the Nokia acquisition.
Microsoft Gives Online Unit Its Own Pedestal in Reorg
Kevin Johnson exits as Platforms & Services division is split in two.
Indie Digital Shop Rosetta Acquires Brulant
Combination of firms creates one of the largest independent digital agencies in the U.S.
Obama Reaches Out to Black Voters Online
Barack Obama's campaign has geographically-targeted ads to African-Americans on the niche social network, and is mulling behavioral targeting through the site.
Execs & Accounts: Revenue Science, Ringleader Digital
Revenue Science hands Bill Ruckelshaus COO duties; Ringleader Digital hires former DoubleClick pro Sonjoy Ganguly.
NYTimes.com and LinkedIn Pair for Targeted Ads and Content
The newspaper site will target LinkedIn members with ads according to their information included in their profiles on the business networking site.
Forecast: In-Stream Ads and Video Banners to Dwarf Overlays
JupiterResearch sees limited demand for overlay ads, and says advertisers may not be very interested in them in the future.
Yahoo Saw Weak Display Ad Spending in Q2
Profit shrinks as Yahoo sees demand shift from branding to performance-based ads.
Execs & Accounts: Zeta Interactive, Omelet, Specific Media
Zeta Interactive hires Jared Blank; Omelet cooks up an alternate reality series for Saab; SplashCast hires MySpace exec to head L.A. sales office.


