News from ClickZ
The latest business trends in Internet marketing, search engine marketing, e-commerce marketing, online advertising, branding marketing and interactive media.
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Giant AT&T Ad Network Appears Out of Nowhere
Thursday, September 22, 2011
Ford is among the brands running cross-media campaigns through AT&T's AdWorks network.
DailyCandy Deals Featured in TV Series
Wednesday, September 21, 2011
Online deals spread beyond digital channels.
Senate Grills Google's Eric Schmidt on Market Dominance
Wednesday, September 21, 2011
Judiciary Committee probes search giant's bias toward its own web products.
Liquor Industry Updates Advertising Rules for Social Media Age
Wednesday, September 21, 2011
New guidelines require spirits companies to verify the age of consumers before engaging with them via social media.
Rick Perry Snags Former Pawlenty Web Video Guru
Wednesday, September 21, 2011
A new Perry video is meant to generate buzz before tomorrow's GOP debate.
Political Ads Come to Twitter, Romney Steps Up
Wednesday, September 21, 2011
Twitter also poached Google's political ad man, Peter Greenberger.
New Facebook Tab Makes Pages More Brand 'Friendly'
Wednesday, September 21, 2011
Social giant also testing feature that transparently tallies Facebook Places interactions.
Glam Grabs Ning, Latest Social Platform Eaten by an Ad Net
Wednesday, September 21, 2011
Acquisition is the latest in an industry trend.
Gay Rights Emerge as Early Issue for Obama Camp Online
Tuesday, September 20, 2011
Facebook ads and video push on key marriage equality issues that could spur 2012 voter activism.
Google Gives Display Ads a Social Edge, Adds +1 Button
Tuesday, September 20, 2011
Starting next month, Google display ads will take a cue from Facebook.
Fuel for Diageo's Deal With Facebook: 20% Sales Lift
Tuesday, September 20, 2011
Beverage brand steps up partnership with social giant.
How Orabrush's $28 Facebook Ad Buy Won Over Walmart
Tuesday, September 20, 2011
A behind-the-scenes look at a brilliant social marketing play.
Capital One Runs Ads on Three Zynga Games
Monday, September 19, 2011
It's the first brand to appear on CityVille, FarmVille, and Pioneer Trail simultaneously.
Text Messaging Levels Off Among U.S. Adults
Monday, September 19, 2011
If it seems like Americans can't possibly text more than they already do, maybe it's because they can't.
Amazon Local Leans on LivingSocial to Grow Ad Sales
Monday, September 19, 2011
No. 2 deals player is selling Amazon Local, which now appears in 44 markets.
Medialets Bucks Trend With Embrace of Mobile Sites
Monday, September 19, 2011
Mobile rich media ad network counters trend toward app inventory.
Last Week in Ads: W Hotels, Bacardi, CW [Gallery]
Monday, September 19, 2011
Multiple ad variations from CW's "Secret Circle" and Bacardi Oakheart.
DNC Pushes Obama Jobs Plan in Video Ads
Friday, September 16, 2011
Meanwhile, Obama camp targets marriage equality voters on Facebook.
Tom Brady and Ugg Treat Video as the New TV
Friday, September 16, 2011
What?s the difference between an online video and a TV commercial? Not much.
Behavioral Ads Targeting Kids Need Parental Consent, Says FTC
Friday, September 16, 2011
Agency wants regular audits of self-regulatory programs overseeing COPPA compliance.
