ClickZ News Blog Items
The editors of ClickZ opine on the business trends in Internet marketing, search engine marketing, e-commerce marketing, online advertising, branding marketing and interactive media.
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Google Introduces Branded Map Icons
Thursday, September 02, 2010
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The paid feature is in beta with companies like HSBC, and will be available for mobile devices soon.
Boring Product, Great Ad: Tipp-Ex Channels Subservient Chicken
Thursday, September 02, 2010
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Stationary brand invites users to dictate the outcome of a YouTube video with new campaign.
Rep. Bachmann Treats Minnesota Fairgoers to Mobile Attack Ads
Thursday, September 02, 2010
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Republican Michele Bachmann, running for reelection in Minnesota, aims mobile attack ads to voters at the State Fair.
Virgin America's Geo-Social Loss Leader Gets Huge Response
Thursday, September 02, 2010
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Four-hour event marked the airline's fifth-best revenue day ever. Loopt says the response was the best yet on its geo-social platform.
Google Holds on to AOL's Search Business
Thursday, September 02, 2010
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Google will supply search results and search ads across AOL properties until at least 2015.
Alterian Fills Social Media Gap With Intrepid Acquisition
Thursday, September 02, 2010
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Intrepid is a 40-person firm with offices in Seattle and London.
Florida's Rick Scott Shuns Mobile in Running Mate Announcement Push
Thursday, September 02, 2010
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UPDATED: Florida GOP candidate for governor Rick Scott is expected to announce his lieutenant governor pick via e-mail, promoting the effort using online ads and social media.
ComScore?s Nedstat Buy to Enhance Video and Mobile Capabilities
Wednesday, September 01, 2010
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Purchase will provide data sources, video measurement technology, and extend comScore's European footprint.
Apple Launches Ping, Social Network for Music
Wednesday, September 01, 2010
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Ping will live within iTunes and allow users to "follow" artists and each other.
Charitable Social Platform Enlists Red Cross, Old Navy, Starbucks
Wednesday, September 01, 2010
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Endorse for a Cause has signed up notable charities and retailers to encourage users to turn online shopping experiences into fundraising via Facebook and Twitter.
OpenX Partners With Dentsu CCI on Japanese Ad Exchange
Wednesday, September 01, 2010
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The world's fifth largest marketing organization adopts an exchange model.
K-Swiss 'Kenny Powers' Work Shows Marketing Is F*cking Changing, Man
Tuesday, August 31, 2010
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An in-depth look at the sneaker brand's campaign, including a FunnyOrDie.com video that features vulgarity rarely seen or heard in marketing. K-Swiss's video is getting big-time hits, and its Facebook presence has increased 7X.
Reddit Drops Pro-Pot Ads, Says Just Say Now
Tuesday, August 31, 2010
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An anti-Digg rebellion has cost the pro-marijuana group its ad freedom.
MLB, YouTube Hope New Channel Attracts Japanese Advertisers
Tuesday, August 31, 2010
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Even if advertisers don't flock to the channel, MLB house ads are expected to pitch products to Japanese fans of players like Ichiro Suzuki and Hideki Matsui.
Facebook Goes Back to School With Eddie Bauer, Tiger Direct, and Newegg.com
Monday, August 30, 2010
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The social networking giant has launched "Universities on Facebook," while partnering with 10 retailers to kick off the initiative.
Red Bull, EA, and GE Seek 'Followers' on the New Digg
Monday, August 30, 2010
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So far users have not flocked to create branded accounts, but it's early.
Censorship of Pro-Pot Group Campaign Leads to Free Ads
Monday, August 30, 2010
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Censorship of a pro-marijuana legalization group's ads could be attracting attention to its cause.
Parents Sue Facebook Over Ads And 'Like' Data
Friday, August 27, 2010
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Two parents claim their respective adolescent children are being exploited for commercial purposes whenever they see a friend has "Liked" a Facebook.com ad.
USA Today Restructures to Focus on Digital Products
Friday, August 27, 2010
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Layoffs will hit 9 percent of staff, and paper will restructure to focus on Web and mobile.
Real Estate Sites Enjoy Benefits of Market Slowdown
Friday, August 27, 2010
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As the real estate market struggles, real estate sites are seeing traffic gains and increased ad spend.
