Can Your Web Site be a Lead Generation Machine?
This Toronto Internet marketing company shows how you can transform your web site from a money pit to a money machine
The purpose of all lead generation activities is to create interest and drive traffic to your touch points – including your Web site. The challenge is to maximize the efficacy of these activities to ensure that you are not letting leads slip through your hands.
The average web site is a terrible at this task. It does not get enough qualified visitors, the visitors that come don’t find the information they need, they aren’t persuaded to do anything, and then they leave – never to return.
There is a ton of incorrect information being propagated about what to do – and most of it is dead wrong. Many Internet experts are simply regurgitating information they’ve read by other Internet experts that have copied it from yet others.
Submitting to search engines, for example, has become virtually useless. Putting up your advertising and 'about you' information is not going to make people visit your site. Putting up a list of services and corporate information and your contact information is not going to make people return.
Most web sites do little for their hopeful owners. Sure, the quality of graphics, the accuracy and flow of the text will help form impressions, but it likely won't help your sales much.
What you need to do is actually quite simple and basic. You must understand, however, that an effective Internet marketing campaign is usually not going to be a magic bullet. Any effective marketing campaign is a marathon – not a sprint. You may be leading in 100 meters – but it may take 1000 to win the race.
What are the Components of a Lead Generating Web Site?
The theory of a lead generating web site is quite simple:
The practical application of this theory requires knowledge, planning and execution of a number of elements of an online marketing plan. These elements will change depending on the target market, the industry, the business (where they are now and where they want to be), and advances and changes in Internet technology and visitor behaviour.
