How to Attract Qualified Visitors
Acquiring targeting, qualified traffic (visitors) is key to increasing the number of leads you receive from your web site. Here's how:
Search Marketing
Search engine marketing will drive thousands of qualified buyers to your web site. Considerations include the terms used, organic optimization versus pay per click, the ads and landing pages (for pay per click), different languages, search engines, markets, and much more.
Search Marketing is broken into two main categories:
Content Creation
The type, quality and quantity of the content on your web site are vitally important for search engine optimization and link building.
Considerations for content (from a traffic perspective only) are:
- Is it search optimized?
- Is there enough content to be considered an authority site?
- Do you provide enough resources to be a hub site?
- Do you provide information that would make other sites want to link to you? (Link bait)
Content Syndication
What other ways are there to get your content in front of more people online?
- Blogs and RSS feeds
A corporate blog is a way to keep all of your customers and stakeholders on top of what is going on in your business or industry. It can help establish you as an expert and keep your content current. Blogs also tend to help search engine rankings. Blogs can be syndicated through RSS feeds, so your content will appear on many different sites. - Publishing articles online
One of the best ways to generate a lot of inbound links to your web site and find new customers is to write articles and submit them for syndication though various online syndication services.
Link Equity
The main ways visitors will find your site online are through search engines and links on other sites. Links provide two important benefits:
- Prominent links on related sites drive qualified visitors to your site
- Links play an incredibly important role in your search engine rankings
More information on: building link equity.
e-Mail Marketing
Opt-in only of course. e-Mail drives significant traffic to your web site. Read more on e-mail marketing in converting prospects to leads.
Online PR
Press Releases, in addition to the benefit of potentially being picked up by the media, offer another benefit that is overlooked by PR firms but well known to competent SEO's. Regular Press Releases distributed over Internet distribution networks will get posted on highly trafficked sites for a few days, providing important links to your site for search engines to see.
Affiliate Programs
Getting thousands of links to your web site is not easy. Affiliate marketing is the recruiting of web masters of other sites to include links to your site from their site, their e-mails, their advertising and more. Affiliates will get you qualified traffic from places you would never find or would not otherwise have access to. The affiliate takes all of the cost and risk of the promotion, and you pay them a percentage or flat fee for confirmed sales they deliver.
If you have a product to sell, you should be using an affiliate program. In addition to the extra sales, the links that will be generated by the affiliates will help your search engine rankings.
But wait! Targeted traffic is not enough!
This page is about attracting qualified visitors - but that alone is not enough. In fact, it is only a third of the story. To have a lead generating web site you also need to:
