Frequently Asked Web Design and Analytics Questions

• If you design my site, will I be able to make changes to it myself?
• What is, or how do I measure my conversion rate?
• Does web site design include logo design?

If you design my site, will I be able to make changes to it myself?

Yes! All of the sites we design, with few exceptions, are created in our Content Management System. You can add pages and sections, edit pages, and move pages around on your site as easily as using Microsoft Word. There is no special knowledge required.

What is, or how do I measure my conversion rate?

Your web site conversion rate - at it's most basic level - is the number of "conversions" (eg. e-mail addresses collected) divided by the number of visitors to your site over a given period of time.

For example, if over the period of a week you received 4 new contacts from your web site, and you had 100 visitors, your conversion rate would be 4%.

4 conversions / 100 visitors = .04 * 100 = 4%

To measure this you'll need access to your web site traffic statistics and a method of measuring your conversions over time.

To constantly improve your web site you should be measuring your conversion rate after every change to your site to see what has worked, and what hasn't.

Agito provides web analytics solutions to measure your web traffic, e-mail marketing services to collect e-mail addresses, and a custom Marketing Dashboard that can be configured to measure various conversion rates among other important key performance indicators.

Does web site design include logo design?

It can, but it is not included by default. If you are starting a new business and don't yet have a corporate identity you should have this designed by a corporate identity designer as a separate item. We have designers on staff that can do this. If it is not in your budget to have a corporate identity, we can design a web site without a logo - we'll just do a simple stylized type treatment of your name instead.