An Integrated Approach to Web Development
Creating a Website isn't just a task for graphic designers. If you want your Website to sell your products and services effectively, you can't afford to be seen as just another pretty face.
Graphic design, compelling persuasive content, excellent usability, a methodical marketing and lead conversion and nurturing program -- these are the elements which must be fully integrated to build a Website that is optimized for selling.
Empowering Your Message to Sell
In an integrated Web development strategy, design plays an important role, it's the other content -- your message -- that will do the selling.
As good as your content is, it's only useful when real visitors consume it so it has to be developed with knowledge of where those visitors will be com from. Is your traffic from partners, search gines (oganic and paid traffic), placement targeting, advertising, or Email? Content can be multi-purpose, but maximizing traffic and conversions for different sources places different demands on pages.
You must also consider the thought processes of your various customer types -- your personas -- and present the information they need in the way they will understand it best.
Navigating to the Bottom Line
Different personas will navigate differently through your site. That's why we need to develop a multi-faceted navigation strategy for your Website. There is no universally intuitive navigation scheme, but simple structure paired with multiple persuasion paths will ensure that your prospects will find the information they need to make informed buying decisions.
Converting the Lead, Making the Sale
Here's the point where many Websites fail. You've gotten the prospects to your site, convinced them of your value proposition with an articulated sales argument, and made readily available all the information they need to make an informed decision. Then you let them get away because you don't have the appropriate call to action and a means of capturing their contact information so you can follow up and make the sale.
Unlike your best angling stories, you'll never be able to talk about the one that got away. It'll just be gone, and you'll be none the wiser. With our state-of-the-art Web automation tools, we'll help you cast a net to land all of those leads and turn them into qualified opportunities to sell.
