An Integrated Approach to Web Development
Creating a Web site isn't just a task for graphic designers. If you want your Web site to sell your products and services effectively, you can't afford to be seen as just another pretty face.
Great graphic design, compelling and search-aware content, smart navigation, and state-of-the-art lead conversion technology, -- these are the elements which must be fully integrated to build a Web site that is optimized for selling.
Empowering Your Message to Sell
In an integrated Web development strategy, graphic design presents your content in the best possible light and complements its message, but it is your content itself -- your message -- that will do the selling.
Your content, however, is only as good as people's ability to find it, so it has to be developed with search engines in mind. We have to consider the thought processes of your various customer types -- the personas who will search for your products and services -- and present the information they need in the very terms they would use to search for it.
Navigating to the Bottom Line
Different personas will also tend to navigate differently through your site. That's why we need to develop a multi-faceted navigation strategy for your Web site. There is no universally intuitive navigation scheme, but simple structure paired with multiple navigation paths will ensure that most of your customers will find the information they need to make informed buying decisions.
Converting the Lead, Making the Sale
Here's the point where many Web sites fail. You've gotten the prospects to your site, convinced them of your value proposition with an articulated sales argument, and made readily available all the information they need to make an informed decision. Then you let them get away because you don't have the appropriate call to action and a means of capturing their contact information so you can follow up and make the sale.
Unlike your best angling stories, you'll never be able to talk about the one that got away. It'll just be gone, and you'll be none the wiser. With our state-of-the-art Web automation tools, we'll help you cast a net to land all of those leads and turn them into qualified opportunities to sell.
