Use Web Analytics for Complete Marketing Accountability
Know the effectiveness of your marketing initiatives; act with confidence.
Web Analytics Is a Process
You apply it to all of your online activities. You
- measure online activities using designated key performance indicators (KPIs),
- analyze results and report to all concerned parties,
- decide on a course of action,
- execute on that course of action,
- then start the cycle all over again to achieve measurable and continuous improvements in your online Sales & Marketing activities.
The Question Is the Answer
A Web Analytics solution is only as good as the questions you ask of it. Start with these ones:
- How effective is your overall marketing mix?
- Are you getting the most bang for your e-mail marketing buck?
- How do different audience segments respond to different campaigns?
A well tuned Web Analytics solution can help you answer these questions, and many more. You will use these and other questions to define your KPIs.
WebTrends 8.0 Professional
No need to re-invent the wheel. When it comes to Web Analytics, WebTrends is simply the best solution available.
Agito will set up a WebTrends 8.0 Professional hosted Web Analytics solution for your Web site.
We will help you define key performance indicators such as:
- Campaign performance
- Search engine results
- Commerce analysis
- Content effectiveness
- Navigation analysis
- Customer self-service
- Audience segmentation
View KPIs on Your Custom Marketing Dashboard
Regular reports are important, even critical, for the Web Analytics process, but a custom marketing dashboard gives you instant information. Got a question? Get the answer in real time.
We will create your own custom marketing dashboard, displaying the KPIs you define, so that you can stay up to the minute on your marketing statistics. Call or e-mail Agito Internet Marketing to discuss your needs.
